We Start Up is a Romanian  project created to support interaction between young and responsible entrepreneurs. The objective is to create a relaxed environment, based on mutual respect, where experiences can be shared and friendships can be made, while learning new things. 

This brand identity was inspired from a traditional Romanian habit , where people will gather from the entire village to help one neighbor finish some of his tasks quicker. This event was known as "claca" and it's a way to socialize, share experiences and bond in the post digital era. 

thinking process.